Privacy Policy

1. Information We Collect

We may collect information that you choose to provide to us, such as your name, email address, telephone number, the services you are interested in, and information included in a message or other communication you send to us.

When you use our website, we and service providers that support the website may also collect certain technical and usage information automatically. Depending on the technologies in use, this may include your IP address, browser and device information, referring pages, pages viewed, approximate location derived from an IP address, and information about how you interact with the website.

2. How We Use Information

We may use information collected through the website to:

• respond to questions, requests, and communications;
• help prospective families understand our services and next steps;
• operate, maintain, secure, and improve the website;
• understand website usage and the effectiveness of our communications and outreach;
• prevent fraud, misuse, security incidents, or other harmful activity; and
• comply with applicable legal and regulatory requirements.

3. Cookies, Analytics, and Similar Technologies

We use Google Analytics 4 (GA4) to help us understand general website usage, such as which pages are viewed and how visitors arrive at the website. GA4 is optional on this website. On a visitor's first visit, analytics storage is set to denied and the Google Analytics tag is not loaded unless the visitor selects Accept analytics.

If you accept analytics, Google may receive limited technical and usage information associated with your visit. We have configured this property conservatively: Google Signals is not enabled, ads personalization is disabled, granular city-level location and granular device data collection are disabled, and advertising-related consent signals remain denied. Our GA4 event and user data retention settings are configured for two months; Google's standard aggregated reporting may be retained separately under Google's service settings.

We use a strictly necessary first-party preference cookie named simply_analytics_consent to remember whether you accepted or declined optional analytics. This preference is stored for up to 180 days so we do not ask you on every visit. You can change your choice at any time by selecting Privacy Choices in the website footer.

Google's handling of information is governed by its own privacy terms. You can review the Google Privacy Policy. We may change the analytics, security, or other website technologies we use over time, and we will update this policy and consent controls when appropriate.

4. How We Disclose Information

We may disclose information to vendors and service providers that help us operate our website, communications, analytics, security, and business operations. We may also disclose information when required by law, to respond to valid legal process, to protect the rights or safety of Simply or others, or in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business.

Our handling of protected health information is governed separately by HIPAA and our Notice of Privacy Practices where those requirements apply.

5. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information in our possession. However, no website, email transmission, electronic storage system, or method of transmission over the internet can be guaranteed to be completely secure.

6. Children's Privacy

Simply provides services that may include care for children, but this website is directed to parents, guardians, caregivers, and other adults seeking information about our services. We do not intend for children to submit personal information directly through the website without the involvement of a parent or legal guardian.

7. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties. Their privacy practices are governed by their own policies, and Simply is not responsible for the privacy or security practices of third-party websites or services.

8. Your Choices

You may choose not to provide information to us through the website. Optional Google Analytics remains off unless you accept it. You may accept, decline, or later change that analytics choice using Privacy Choices in the website footer. You can also adjust your browser settings to limit or block cookies, although doing so may affect some website functionality.

You may contact us using the information below with questions about information you have provided through the website or about our website privacy practices.

9. Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, technology, or legal obligations change. When we make changes, we will post the revised policy on this page and update the "Last updated" date above. Material changes may be communicated in another appropriate manner when required.